Scott Hirsch is an internet marketing pioneer who is widely recognized as an expert in eCommerce, digital data, and the online marketplace.
Over the course of his career, Scott has helped develop some of the most utilized data technology concepts commonly used today, including Opt-in Email, E-appending, Digital Data/Media Marketing (SEO, Google Ads, and Social Media Management), Affiliate Marketing and DIY Application Development. He has been published in Fortune, Time, INC, Huffington Post, Ten Republic, Entrepreneur and Fox Business.
Scott got his start in online business when he marketed contact lenses and other products online in 1992 with Lens Express.
Scott Hirsch went on to found eDirect in 1998 the worlds first Opt-In based email data marketing company. With is rapid growth, eDirect merged with Naviant in 2000. Naviant was a pioneer of online product warranty registrations with clients including HP, Pac Bell, IBM and Dell to name a few. In 2002 the combined company entity was sold to Equifax for $135,000,000.
For the next 2 years Scott was the CMO with Seisint, a lead data mining company. Seisint was sold to LexisNexis for $775,000,000 in the largest private business sale of 2004.
Next up, in 2004 Scott Hirsch founded Relation Serve Media, an interactive database marketing company. He sold his stake to a group of investors in late 2005.
In 2008 Scott Hirsch founded Media Direct and DigDev Direct. Media Direct is a worldwide media solution provider helping businesses connect with their target audience. DigDev Direct is a multi-channel infomediary that focuses on digital media and development services. Their unique data and proprietary technologies have made them one of the top marketing agencies for customer acquisition and retention.
Next up in 2009, Scott Hirsch co-founded Appsbar Inc, which allows users to build their own apps. He currently runs Appsbar, DigDeva and Media Direct.
Scott Hirsch is also boxing manager. Scott managed several fighters including Shannon Briggs during the boxer’s rise to fame and win the title of the 2006 WBO world heavyweight championship. The Boxing Writers Association of America also nominated Scott Hirsch for the “Manager of the Year” title during the same year as Briggs’s win.
Scott is also a writer and regular contributor to Huffington Post, Young Upstarts, Silicon Angle,and BetaNews.