Scott O. Hirsch – Individual Biography
Scott O. Hirsch rose from humble beginnings to become one of the pioneers of internet marketing. Hirsch has worn many hats throughout his lengthy career. Despite his long history as a leader in his field, Hirsch acknowledges that he didn’t get to where he is without help and cites this recognition as a key component of his successful career. This is just one example of how Hirsch remains an industry leader by identifying opportunities that others do not.
Not content to do just one job or even found just one company, Hirsch currently has three different careers.
In 2008, Scott O. Hirsch founded Media Direct and its subsidiary DigDev Direct. Media Direct provides media solutions to businesses around the world. DigDev Direct is a multi-channel information broker that provides digital media and development services.
DigDev direct utilizes proprietary data and technology to position itself as one of the top marketing firms for customer acquisition and retention. The company currently owns the biggest opt-in consumer email list, with over 290 million email and postal addresses.
In 2009, Hirsch started a second company under the Media Direct umbrella, called Appsbar Inc. Appsbar is the most popular free app maker on the market. It allows small business owners and entrepreneurs to create professional apps for free without any coding skills. Hirsch serves as the Chief Executive Officer of all three companies.
Hirsch began his career as a boxing manager in 2006. He managed five-time World Champion junior middleweight Cory Spinks in addition to heavyweights Shannon Briggs, JD Chapman and Jameel McCline.
Hirsch led Briggs to a World Boxing Organization World Heavyweight title and McCline to a World Boxing Association title shot. Hirsch’s fighters make regular appearances on national television and on the cards of major promoters.
Hirsch began his marketing career working for Lens Express in 1992. Lens Express was the first direct marketer of contact lenses and ranked among the 500 fastest-growing private companies. Hirsch’s innovative direct marketing strategies helped him rise through the ranks. Hirsch would eventually become the Vice President and Chief Operating Officer of the company after he created the world’s first internet-based opt-in data collection process.
Scott O. Hirsch First Solo Venture
Hirsch used his success with Lens Express to launch eDirect in 1998 as the world’s first opt-in-based email data marketing company. After merging with Naviant in 2002, the company emerged as one of the leaders in the internet direct-marketing industry. Naviant has a reputation for being an innovator in online registration trends and introducing the concept of e-pending. Hirsch eventually sold Naviant to Equifax for $135,000,000.
Hirsch took on a leadership role with top data-mining company Seisin after selling Naviant. Hirsch’s innovative strategies led to a $775 million sale of the company to LexisNexis in 2004.
Relation Serve Media
Hirsch founded his second company, Relation Serve Media, in 2004. Hirsch sold his stake in the email marketing agency one year after founding the company.
Hirsch is widely recognized as an industry leader in the fields of digital data, eCommerce and online marketing. He has participated in the development of some of today’s most used marketing technologies:
- Opt-in email
- Data and media marketing
- Search engine optimization
- Social media management
- Google Ads
- Affiliate marketing
- DIY application development
- In addition to his innovation and financial success, Hirsch has amassed several notable achievements in his career:
- In recognition of his significant contributions to the digital data marketing and technology industries, the Forbes Business Council accepted Hirsch as one of its members.
- Hirsch is an opinion columnist for CEOWorld Magazine and has published his work in Fortune, Forbes, Time, Huffington Post, INC, Entrepreneur, Fox Business and Ten Republic.
- After the heavyweight boxer suffered a knee injury in 2007, Hirsch helped revive the career of JD Chapman, leading him to a 29-0 record after coming out of retirement in 2021.
Hirsch and his companies have won numerous awards throughout his career:
- 2006 WBO Boxing Manager of the Year
- American Business Award and People’s Choice Award for best new tech product with Appsbar in 2012
- American Business Awards 2012 Gold “Stevie” for Best New Tech company with Appsbar
- Appsbar named one of Business News Daily’s 14 Best App Makers in 2015
Hirsch was born in Miami, Florida, in 1966 and graduated from Hollywood School before attending Providence College. He currently has two children and lives in Boca Raton, Florida.
Scott O. Hirsch won the Big East Intercollegiate Regional Racquetball Championship with his team at Providence College in 1985 and is a lifelong racquetball enthusiast. Hirsch is the co-founder of the Legends of Racquetball and Paddleball Tour with Steve Keely and multiple world champion Marty Hogan.